Search Engine Optimization is a set of tools and techniques designed to raise your website in the results list for relevant keyword searches. The SEO toolbox includes relevant and quality content designed to attract the attention of search engine algorithms as well as quality graphics and web design. The quality of your website design has more to do with your SEO efforts than you might initially think with factors such as poor navigation, multiple pop ups and images heavy with text taking away from your efforts elsewhere.
Website Navigation
When confusing or complicated navigation, or malfunctioning menu and search tools, cause users to back out of your website it can affect your marketing conversion rates as well as send a negative message about your site to search engine algorithms. This will negatively impact your ratings for relevant search results and send even less traffic to your shop. You can counteract this by working with a web designer to streamline navigation and checking that the tools are working on a regular basis.
Pop Ups
While the field of web design has been steadily moving away from the use of pop up advertisements and notices, they are still useful when used effectively. Sites with too many pop ups can interfere with user experience or slow loading times for your site, both things which cause users to leave the site quickly and negatively impact your search engine rankings. When your design includes the use of pop up windows, it is important to use them strategically and to limit the number per session to avoid affecting user experience.
Text in Images
The web crawlers used by search engines to gather information about your site cannot read the text included in images, making it useless in SEO. Including alt texts, however, can boost your rankings by giving the crawlers access to relevant information they can read. Alt text or alt tags can also help screen readers tell visually impaired people your messaging, making your website more accessible to your customers.
Web design is one of the many tools and techniques included in Search Engine Optimization because the better your site’s user experience is, the higher your rankings can climb. Easy navigation and few interruptions from pop ups make users more likely to stay on your pages and having effective alt text for images, rather than text included in them, can give web crawlers and screen readers better access to everything your site has to offer.
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Search Engine Optimization is a set of tools and techniques designed to raise your website in the results list for relevant keyword searches. The SEO toolbox includes relevant and quality content designed to attract the attention of search engine algorithms as well as quality graphics and web design. The quality of your website design has more to do with your SEO efforts than you might initially think with factors such as poor navigation, multiple pop ups and images heavy with text taking away from your efforts elsewhere.
Website Navigation
When confusing or complicated navigation, or malfunctioning menu and search tools, cause users to back out of your website it can affect your marketing conversion rates as well as send a negative message about your site to search engine algorithms. This will negatively impact your ratings for relevant search results and send even less traffic to your shop. You can counteract this by working with a web designer to streamline navigation and checking that the tools are working on a regular basis.
Pop Ups
While the field of web design has been steadily moving away from the use of pop up advertisements and notices, they are still useful when used effectively. Sites with too many pop ups can interfere with user experience or slow loading times for your site, both things which cause users to leave the site quickly and negatively impact your search engine rankings. When your design includes the use of pop up windows, it is important to use them strategically and to limit the number per session to avoid affecting user experience.
Text in Images
The web crawlers used by search engines to gather information about your site cannot read the text included in images, making it useless in SEO. Including alt texts, however, can boost your rankings by giving the crawlers access to relevant information they can read. Alt text or alt tags can also help screen readers tell visually impaired people your messaging, making your website more accessible to your customers.
Web design is one of the many tools and techniques included in Search Engine Optimization because the better your site’s user experience is, the higher your rankings can climb. Easy navigation and few interruptions from pop ups make users more likely to stay on your pages and having effective alt text for images, rather than text included in them, can give web crawlers and screen readers better access to everything your site has to offer.